More than 91,000 people attended 1437 Women’s Health Week events around Australia. In addition, 45,000+ subscribers received daily health information and key campaign messages via email, with 91,039 visits to the Women’s Health Week website.
“Even in the face of the impact of COVID-19, we again had a very successful campaign, achieving a 19% increase overall in reach, participation and engagement,” says campaign manager Brenda Jones.
“We’d like to give special thanks to our event hosts, partners, ambassadors and the Prime Minister’s wife Jenny Morrison, who all added their voices to this important and timely message.”
Held annually in the first week of September and run by Jean Hailes for Women’s Health, this year’s Women’s Health Week campaign encouraged women and girls to use the week to review and schedule any health checks that may have been missed during the previous months, and to check in on their overall health, both physical and mental.
“Our ‘health check’ theme resonated widely and we were pleased to see a 17% increase in referrals from the Women’s Health Week website and daily emails to the Jean Hailes’ digital gateway as well as to our partners’ health-check pages from people seeking more information,” says Ms Jones.
New collaborations with the Royal Australian College of General Practitioners (RACGP) and Australian Primary Health Care Nurses Association (APNA) also ensured this message was shared with, and supported by, thousands of health professionals Australia-wide.
A post-campaign evaluation survey of women who took part in Women’s Health Week found that:
- 32% were more likely to make an appointment for a health check or screening
- 39% were more likely to speak to their doctor
- 58% said they would be more physically active
- 59% planned to improve their diet
- 74% said they would be kinder to themselves.
For the full report visit the Jean Hailes website.